Summary
I am an experienced, results-driven marketing professional with a passion for creating impactful campaigns that drive business growth. Over the past five years, I’ve honed expertise in digital marketing, social media strategy, and content creation, consistently balancing brand objectives with customer engagement. My passion lies in understanding how consumers interact with brands and designing campaigns that are both effective and resonate deeply with the target audience.
Throughout my career, I’ve collaborated with diverse teams—including sales, product development, and creative departments—to bring marketing initiatives to life, ensuring seamless integration from strategy to execution. Notable roles at Playhouse on the Square and Hollywood Feed have allowed me to develop and execute campaigns that significantly increased brand visibility. Additionally, I’ve partnered with regional brands like Manning Farm Dairy, tailoring strategies to meet each client’s unique needs.
My marketing philosophy is rooted in data-driven insights and innovation. I believe in putting the customer at the center of every decision while leveraging emerging trends and technologies to stay ahead in a constantly evolving industry.
Fueled by a passion for growth and innovation, I constantly seek out new strategies and technologies to refine my approach. Whether developing comprehensive campaigns, optimizing digital strategies, or enhancing brand identities, I am dedicated to delivering impactful solutions that drive meaningful results for businesses and their audiences.
Work Experience
mARKETING dIRECTOR
2023 - 2025
Playhouse on the Square
As Marketing Director at Playhouse on the Square, I spearheaded digital marketing efforts to elevate the organization’s brand and enhance audience engagement. Utilizing Feathr software, I developed and implemented highly targeted advertising campaigns, ensuring maximum reach and ROI.
Revamped the organization's website, focusing on improving user experience, streamlining navigation, and optimizing content to drive audience engagement and ticket sales.
Strategically implemented SEO best practices, boosting online visibility and increasing organic traffic to the website.
Achieved a 10% increase in audience attendance through data-driven marketing strategies, targeted email campaigns, and precise audience segmentation.
Introduced creative initiatives and promotions that led to a 22% rise in bar sales during performances, contributing to overall revenue growth.
These efforts not only strengthened the organization’s digital presence but also enhanced its connection with patrons, fostering long-term loyalty and community support.
Selected Projects
— Oversaw the redesign of the Playhouse on the Square website, enhancing user experience, navigation, and mobile responsiveness
— Directed targeted online advertising campaigns using Feathr software, leveraging data insights to maximize audience reach and ticket sales
— Spearheaded the integration of TheatreManger a ticketing platform, streamlining the purchase process and introducing SMS text reminders to improve audience communication
— Conducted audience research to inform digital marketing strategies and campaign development
— Collaborated with cross-functional teams, including IT, operations, and design, to ensure seamless implementation of new systems and campaigns
— Implemented SEO strategies that increased website traffic and improved search engine rankings
— Analyzed campaign performance and audience behavior to optimize marketing efforts and boost overall engagement
— Delivered measurable results, including a 10% increase in audience attendance and a 22% growth in bar sales
Marketing Communications Director
2020 - 2023
Hollywood Feed
As Marketing Communication Director at Hollywood Feed, I led digital marketing initiatives to enhance the brand’s online presence and drive customer engagement. By managing various online activities, I optimized traffic acquisition, sales, conversions, and reporting, ensuring strong performance across all channels.
Focused on improving user experience, optimizing location listings, and ensuring seamless navigation, resulting in a 20% increase in conversions and customer satisfaction.
Utilized data-driven insights to drive customer acquisition and maximize ROI, contributing to a 25% increase in online sales.
Overseeing tools like Google Analytics, Google Search Console, Google My Business, and Google Tag Manager, which improved website visibility and boosted organic traffic by 15%.
Worked with the Director of Analytics to develop Azure Data Warehouse and PowerBI, improving reporting accuracy and providing valuable insights that optimized marketing decisions.
Implemented Lean Retail Management and CloudFlare, reducing development timelines by 18% and improving cross-functional team collaboration.
These initiatives significantly strengthened Hollywood Feed’s digital footprint, driving a 30% increase in overall online engagement, expanding market reach, and fostering deeper connections with the target audience.
— Led digital marketing initiatives from concept to execution, enhancing the online presence of Hollywood Feed
— Conducted data analysis and market research to drive customer-centric advertising strategies
— Developed and implemented targeted advertising campaigns, optimizing for customer acquisition and conversions
— Collaborated with the Director of Analytics to oversee Azure Data Warehouse and PowerBI development, ensuring seamless data integration
— Optimized website user experience, focusing on improving navigation and location listings to increase conversions— Participated in sprint meetings, contributing to product planning and prioritization
— Managed Google platforms (GA, GSC, GMB, GTM) to track performance, boost visibility, and improve organic traffic
— Led the creation and management of Hollywood Feed University, an internal platform designed to train and onboard employees on digital tools, marketing strategies, and product knowledge
Marketing Specialist
2023 - 2024
Simply Food (Freelance)
I led the development and optimization of Simply Food’s website, focusing on improving user experience and product presentation. I worked on enhancing product pages to make them more informative and visually appealing, helping customers better understand the offerings and making their purchasing decisions easier.
Additionally, I contributed to the design and content strategy for the newsletter, ensuring that each issue highlighted featured products, promotions, and company updates in a way that resonated with our audience. By improving the layout and incorporating compelling product descriptions and images, I aimed to drive both engagement and sales through the newsletter’s distribution.
— Improved user experience and product presentation, leading to a 15% increase in site engagement and a 10% boost in online sales.
— Redesigned product pages to highlight key features, providing customers with detailed, visually appealing content that improved conversion rates by 12%.
— Created personalized campaigns that highlighted product promotions, resulting in a 20% increase in sales from email subscribers.
— Integrated product-focused content across digital platforms, increasing brand awareness and driving a 25% increase in overall online traffic.
Director Marketing Strategic Planning
2022 - 2024
Manning Farm Dairy
I developed and executed marketing strategies aimed at enhancing brand visibility and driving sales, ensuring all efforts aligned with organizational objectives for sustainable growth. By collaborating on initiatives to promote products, I maintained consistent messaging across campaigns while analyzing market trends to identify opportunities for product expansion. These efforts were carefully tailored to support long-term success and maximize the impact of marketing initiatives.
— Enhanced brand visibility through targeted marketing strategies, contributing to a 20% increase in audience engagement and a 15% boost in overall sales.
— Collaborated on consistent product messaging across campaigns, resulting in a 10% improvement in customer retention.
— Identified market expansion opportunities, leading to the successful launch of new products that increased revenue by 18%.
— Aligned marketing initiatives with organizational goals, driving a 25% year-over-year growth in key performance metrics.
Skills & Tools
Digital Marketing
Audience Segmentation
SEO & SEM
User Experience (UX)
CopyWriting
Azure Data Warehouse
Brand Identity
CloudFlare
Feathr
Salesforce & Hubspot
Lean Retail Management
GA, GTM, GSM, GMB
Photoshop
Illustrator
Sketch
MailChimp
Midjourney
Feathr
Spline
Blender
FieldStack
TheatreManager
Education & Certificates
Cornell University
Master of Business Administration - MBA
Rhodes College
Biochemistry and Molecular Biology
INTEGRATED MARKETING 360 | eCornell
Issued November 2023
Google Digital Marketing Certification | Google Digital Garage
Issued February 2022
Consumer Behavior | eCornell
Issued January 2025
Links
+1 901-297-5311
© 2025 Created by Taylor Manning
