Data-Driven Digital Growth

Audience Insights & Activation

About The Project

Utilized tools like Feathr, Google Analytics, and platform insights to collect audience data, segment users, and deploy highly targeted digital ad campaigns. This approach increased engagement, improved ROI, and enabled continuous optimization based on real-time performance metrics.


Achievements

  • Increased Ad Engagement by 40%
    Leveraged audience segmentation and behavior tracking to deliver personalized ads across digital platforms.

  • Improved Conversion Rates by 22%
    Used real-time data to optimize campaign performance, driving more clicks and completed actions.


  • Reduced Cost-Per-Click by 18%
    Refined targeting strategies and ad placements using analytics tools like Feathr and Google Ads.


  • Expanded Audience Reach by 30%
    Implemented cross-platform retargeting campaigns that re-engaged past visitors and attracted new users.


  • Enhanced Campaign Efficiency
    Streamlined ad management through integrated data dashboards, enabling faster decisions and improved ROI.

© 2025 Made by Taylor Manning

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