Playhouse on the Square Video
Playhouse on the Square Video
Playhouse on the Square Video

Digital Refresh

Digital Transformation

About The Project

Led a transformative website redesign that integrated e-commerce functionality to streamline ticket purchasing and elevate the customer experience. Implemented Feathr for personalized marketing and retargeting, and optimized ticketing operations with Theatre Manager. The project enhanced engagement, improved internal workflows, and positioned the organization for scalable digital growth.

Achievements

  • Enhanced User Engagement by 35%
    Improved website layout and navigation, making ticket purchasing more intuitive and user-friendly.


  • Boosted Revenue by 12%
    Streamlined the online purchase process, leading to increased ticket sales and overall revenue.


  • Reduced Operational Time by 20%
    Optimized ticketing workflows through Theatre Manager, cutting administrative time and improving transaction efficiency.


  • Increased Customer Satisfaction by 25%
    Delivered a seamless online experience that encouraged repeat business and elevated user satisfaction.


  • Improved Marketing Efficiency
    Utilized e-commerce and behavioral data via Feathr to power more targeted, retargeted campaigns that increased audience engagement.

© 2025 Made by Taylor Manning

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