Streamlined Marketing-to-Sales Funnel: Integrated marketing and ticketing (sales) platforms to optimize user journeys, reducing abandonment and increasing purchase completion rates by modernizing web workflows.

Boosted Operational Efficiency: Simplified internal ticketing and customer data workflows through automation and smarter platform integration, resulting in a 20%+ reduction in administrative time and overhead.

Elevated User Experience Across Channels: Transformed the online interface into a modern, intuitive shopping experience, increasing customer satisfaction and positioning the site as a reliable, scalable sales platform.

Positioned Organization for Scalable Growth: Built a strong digital infrastructure that not only met immediate e-commerce goals but also set the foundation for future expansion and digital campaign scalability.

Launched Strategic E-commerce Enhancements: Led the implementation of customer-centric e-commerce features, creating a frictionless online shopping experience that boosted conversion rates and supported long-term growth at Hollywood Feed.