Website/E-commerce Redesign
Web & Mobile Application
About The Project
I led a transformative e-commerce project at Playhouse on the Square, overseeing the integration of e-commerce functionality into the website to create a seamless ticket purchasing experience. This included implementing Feathr to enable personalized marketing and retargeting strategies, as well as optimizing ticketing operations through Theatre Manager. Through this initiative, I streamlined workflows, enhanced customer engagement, and positioned the organization for future growth and scalability.
Achievements
Enhanced User Engagement by 35%: Improved website layout and navigation, making the ticket purchasing process more intuitive and user-friendly.
Boosted Revenue by 18%: Streamlined the online purchase process, leading to an increase in ticket sales and overall revenue.
Reduced Operational Time by 20%: Optimized ticketing workflows through Theatre Manager, significantly reducing administrative time and ensuring smoother transactions.
Increased Customer Satisfaction by 25%: Delivered a more seamless online experience, contributing to higher levels of customer satisfaction and repeat business.
Improved Marketing Efficiency: Leveraged e-commerce data through Feathr, resulting in more targeted campaigns that improved retargeting efforts and audience engagement.
Live Project
Links
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